On Monday, March 12, Gibson GuitarTown II will launch on The Sunset Strip in West Hollywood with the unveiling of the first nine 10-foot tall guitar sculptures. The selection includes works from renowned artists Shepard Fairey, Tristan Eaton, Free Humanity, Smog City and DeeKay, and celebrates top musicians, including Van Halen, Rage Against The Machine and Jane’s Addiction, among others.
GIBSON GUITARTOWN ON THE SUNSET STRIP launched in August 2010 featuring more than 20 10-foot tall fiberglass Gibson Les Paul model guitars strategically placed on the legendary Sunset Strip. Each guitar sculpture celebrated a musician, personality or artist unique to The Sunset Strip’s history. As intended, the 24 guitars were auctioned off this past December 2011 after their yearlong “tour” with 100% of the $54,360 in profits going to charity. The public art project is now moving into its second phase with the first nine new guitars–out of more than 20 total–being exclusively unveiled at an invitation-only event hosted by Hornburg Los Angeles on The Sunset Strip at their luxurious Jaguar and Land Rover showroom.
The launch event will also feature a check presentation by legendary guitarist SLASH–who is in the studio finishing his second solo album Apocalyptic Love due out May 22–and his wife Perla Hudson to 2010-11 GuitarTown charity recipient, Los Angeles Youth Network (LAYN). LAYN will receive $27,180 from the auction of the previous round of GuitarTown art guitars, which included guitars celebrating Slash, Ozzy Osbourne, Mötley Crüe, The Runaways, Oingo Boingo and Cheech & Chong, among others. SLASH and Perla have worked closely with LAYN–which provides outreach, food, emergency shelter, transitional living and educational enrichment programs for homeless adolescents–for several years. Other organizations to benefit from the auction proceeds include West Hollywood Arts & Cultural Affairs Commission to further support public art and artists on The Sunset Strip and the West Hollywood Library.
“We were thrilled with the results of the first round of GuitarTown on The Sunset Strip and are excited to extend the public art project for another year,” noted Sunset Strip Business Association Executive Director Todd Steadman. “The new round of guitars features a mix of important cultural themes while also celebrating artists that were influential to the boulevard, including Buffalo Springfield, Van Halen, Jane’s Addiction and Rage Against The Machine.”
The Sunset Strip Business Association, which is presenting the project in conjunction with Gibson, plans to unveil additional art guitars later this spring. All art guitars will be created by local and nationally recognized artists and will celebrate people and places that have shaped The Strip. As with the first exhibit, these guitars will eventually be auctioned with proceeds benefiting charity.
The initial round of 2012 guitars will be on display to the public beginning March 13. The full list of guitars included in the initial launch includes:
– Tristan Eaton, “Moms Not Bombs”: This painted guitar celebrates the artist’s mom, Gillian Eaton, an actress in the Royal Shakespeare Company. The guitar also references The Sunset Strip, which was the birthplace for the artist. (“Moms Not Bombs” will be located outside of The Standard, Hollywood.)
– Shepard Fairey, “Electric Warrior”: The painted guitar was inspired by Marc Bolan of T-Rex. Fairey illustrated Bolan as an iconic rock and roll archetype with a nod to vintage vinyl LP and stereo graphics. (“Electric Warrior” will be located outside of the Andaz hotel – formerly the “Riot Hyatt.”)
– Lana Gomez, “Freedom”: The expressionist work celebrates freedom and spontaneity as well as The Sunset Strip’s role in allowing musicians to blaze their own paths. (“Freedom” will be located outside of 9000 Sunset Boulevard.)
– Tsipi Mani, “Black Eyed Peas”: The bold, modern painted guitar celebrates the music of Los Angeles’ the Black Eyed Peas. (“Black Eyed Peas” will be located outside of BOA, 9200 Sunset Boulevard.)
– Juliana Martinez, “There’s Something Happening Here”: The mosaic, tiled guitar was inspired by the music and spirit of Buffalo Springfield. The guitar utilizes symbols that resonate with Buffalo Springfield: a peace sign and a flower border that is similar to the border on their second album, Buffalo Springfield Again. (“There’s Something Happening Here” will be located outside of Mel’s Drive-In – former home of Ben Franks in the 1960s.)
– Ryan McCann, “Nothing’s Shocking”: The painted guitar was inspired by Jane’s Addiction’s Nothing’s Shocking album as well as the band’s performance and self-titled album recorded live at The Roxy Theatre on Jan. 26, 1987. (“Nothing’s Shocking” will be located outside of Hornburg Los Angeles – former home of the Cock N’ Bull pub on Sunset.)
– Edgar Pasten, “People Of The Sun”: The painted and assemblage guitar was inspired by Rage Against The Machine’s song “People Of The Sun.” The guitar takes the lyrics and applies it to struggles immigrants have faced. (“People Of The Sun” will be located at 8755 Sunset Boulevard.)
– Stephen M. Taylor, “The Music Machine”: The abstract, painted guitar pays homage to Van Halen by utilizing the red, black and white colors of Eddie Van Halen’s iconic guitar. (“The Music Machine” will be located outside of the Whisky A Go-Go.)
– Alec Monopoly, Free Humanity, Smog City, Bankrupt Slut, DeeKay, Bod Bod, 2wenty, Snyder, Gregory Siff, KH no. 7, Smear, Desire Obtain Cherish, CYRCLE. & DD$, Leba, Homo Riot, “Collaborative Street Art Guitar”: This painted guitar was created at Maximillian Gallery at the Sunset Marquis hotel. The piece was a collaborative effort celebrating the contributions of street art on the Los Angeles landscape and featured contributions from 15 prominent street artists. (“Collaborative Street Art Guitar” will be located outside of The Roxy Theatre.)
Gibson GuitarTown on The Sunset Strip is supported by the Sunset Strip Business Association, Hornburg Land Rover on The Sunset Strip, City of West Hollywood and the West Hollywood Marketing & Visitors Bureau. GuitarTown on The Sunset Strip is administered by the Gibson Foundation, the philanthropic division of Gibson Guitar Corp. For a map and photos of the guitars, please visit www.thesunsetstrip.com/guitartown. For additional information, please visit www.gibson.com/sunset-strip and www.gibsonfoundation.org.
About Gibson Foundation
The Gibson Foundation is the philanthropic division of Gibson Guitar Corp., with a mission to make the world a better world for children through its initiatives such as GuitarTown, Music Rising and Soundwaves, as well as through its support of music & the arts, education, health & welfare and environmental causes. www.gibsonfoundation.org
About Gibson Guitar Corp.
Gibson Guitar Corp. is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul Guitar is the bestselling guitar of all time and is a tribute to the late, famed musician of the same name. Collectively, the Gibson Robot Guitar, Gibson Dark Fire, Gibson Dusk Tiger and the Gibson Firebird X represent the biggest advances in electric guitar design in more than 75 years. Through the Gibson Foundation, Gibson Guitar Corp. has become equally known for its philanthropic efforts on behalf of music, education, health and human services. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville, TN, since 1984, Gibson Guitar Corp.’s family of brands includes Epiphone, Cerwin-Vega!, Dobro, Kramer, Onkyo, KRK Systems, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Stanton, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, Wurlitzer and Gibson Pro Audio. Visit Gibson’s website at www.gibson.com. Follow Gibson Guitar at www.facebook.com/gibsonguitar and www.twitter.com/gibsonguitar.
About The Sunset Strip
The Sunset Strip is a 1.6 mile stretch along Sunset Boulevard that runs through the heart of West Hollywood. From its beginning as an unregulated “strip” of land along Sunset Boulevard outside Los Angeles’ city limits, The Sunset Strip has served as a notorious entertainment destination for celebrities, tourists and California residents. It is an iconic locale where fashion, music, architecture and a unique history combine. The Sunset Strip has birthed countless music and entertainment careers, and it continues to blaze its own path as a leading destination with a vibrant and entertaining landscape made up of more than 150 restaurants, shops, nightclubs and hotels. The Sunset Strip became part of the City of West Hollywood when it was incorporated in 1984. For more information about The Sunset Strip, please visit www.thesunsetstrip.com.
About Hornburg Land Rover and Jaguar on The Sunset Strip
Since its opening, Hornburg Sunset has built its reputation on quality customer service and extensive product selection. Ideally located on the Sunset Strip, the award-winning franchised Jaguar and Land Rover dealer continues to deliver the product and service that the brand is famous for. The dealership is located at 9176 Sunset Blvd., West Hollywood 90069. For more information, visit www.hornburgLA.com
About The West Hollywood Marketing & Visitors Bureau
The West Hollywood Marketing & Visitors Bureau is a 501(c) non-profit organization dedicated to marketing the City of West Hollywood as a “living forward” visitor destination to business and leisure travelers by promoting awareness of the city’s unique location, image, businesses and industries and by providing support for the city’s economic development efforts. For more information on West Hollywood’s cutting edge businesses or to plan the ultimate getaway, please visit www.visitwesthollywood.com. For the latest offers and tips on living like a West Hollywood insider, visit www.WHinsiders.com. Follow us on Facebook at www.facebook.com/westhollywood and Twitter at www.twitter.com/westhollywood.
About the City of West Hollywood
West Hollywood is also known as “The Creative City,” due to its rich history as a hub of entertainment, dining, fashion, design and architecture, is home to such iconic global destinations as Sunset Boulevard; Santa Monica Boulevard, the historic “Route 66;” and Melrose Avenue (The Avenues of Art, Fashion & Design). Originally, an unincorporated section of Los Angeles County, the 1.9 square miles between Beverly Hills and Los Angeles, known as West Hollywood was officially incorporated in 1984. West Hollywood is passionate and creative in its approach to City government and has established itself as a leader in many of the critical social movements over the last twenty years. The City has led the way in the fight against HIV and AIDS; rent control and affordable housing; LGBT rights; human rights and civil rights; women’s rights; Seniors; protection of our environment; and animal rights. For more information about the City of West Hollywood, please visit www.weho.org