British Music Embassy Announces Added Shows to SXSW 2011 Lineup

“The gold standard for events at SXSW” – Brent Grulke, SXSW

 “the Embassy is a favorite stop for SXSW badgeholders who want to see, hear and meet musicians and business professionals from across the pond in one stop. It’s paradise for Anglophiles” – Austin Music Source

The British Music Embassy has added shows to their 2011 SXSW line up at downtown Austin’s Latitude 30, located at 512 San Jancinto Blvd. With regionally focused events all day and British brands hosting SXSW showcases in the evening, the project will return for a 4th year to highlight the UK’s brightest new acts!

The updated lineup includes NME @ SXSW in association with  PRS for Music official showcase on Wednesday, March 16th featuring performances from Grouplove, Darwin Deez and more. Protecting the world’s most talented music writers, composers and publishers, PRS for Music  ensures royalties are acquired and paid when their members’ music is exploited. On Thursday, March 17th premiere Belfast event listing site, Belfast Rocks, will host an afternoon event with headliners General Fiasco.

PRS for Music’s BMA (British Music Abroad) Brunch will kick off the events for Friday, March 18th. Friday evening’s performances include Bombay Bicycle Club, Esben And The Witch, and more, as BBC Radio 1’s Huw Stephens presents an official showcase in conjunction with UK licensing company PPL, and leading British publication the Guardian.

It’s a battle of the regions on Saturday, March 19th as Yorkshire & North East and Liverpool & The North West throw SXSW day parties with Pulled Apart by Horses and The Answering Machine headlining. Wichita Recordings (Best Coast, Bloc Party, Cloud Nothings) and the Association for Independent Music (AIM) will wrap up the festivities in the evening with an official showcase featuring Those Dancing Days, Frankie & The Heartstrings, and more noted below!

WEDNESDAY, MARCH 16TH 9PM – 2AM
NME w/ PRS For Music
(Official Showcase) 

Grouplove
Darwin Deez
Wolf Gang
Brother

THURSDAY, MARCH 17TH  2:30PM – 6PM

BELFAST ROCKS
General Fiasco
La Faro
The Lost Brothers
Rams Pocket Radio

FRIDAY, MARCH 18TH 12PM – 2PM

Clock Opera
Jonquil
The Good Natured

8PM – 2AM
Huw Stephens presents @ SXSW in association with PPL & The Guardian

Bombay Bicycle Club
Esben And The Witch
Chad Valley
Little Comets
Gallops
Bearsuit
SATURDAY, MARCH 19TH  11:45AM – 3PM

Pulled Apart By Horses
Dinosaur Pile Up
Little Comets
David Thomas Broughton (ACOUSTIC)
Viva City

3PM – 6PM
Liverpool & The North West SXSW Party

The Answering Machine
Brown Brogues
Kill It Kid
Doll & The Kicks
The Lost Brothers

8PM – 2AM
Wichita presents @ SXSW in association with AIM
(Official Showcase)

Those Dancing Days
Frankie & The Heartstrings
Her Space Holiday
Yound Legionnaire
Dam Mantle
Veronica Falls