LOS ANGELES, Calif. (September 27, 2011) – Rock powerhouse Buckcherry has long lent their distinctive voice to help children in need. They have once again partnered with Childhelp, a national nonprofit dedicated to the prevention and treatment of child abuse, on a “Hope” Public Service Announcement to shed light on the growing child abuse epidemic in the United States. Click here to view the PSA www.childhelp.org/hope.
The PSA highlights the premise of hope with the message “don’t give up” as Team Childhelp fights to gain points in a basketball game. Team Buckcherry gets in the game with Team Childhelp, led by actress Betty White and Shaquille O’Neal, but one of them is “going down.” The result is a light but compelling look at the fight against child abuse.
“We are grateful to be involved with such a fantastic organization and raise awareness for children everywhere,” said Buckcherry’s lead guitarist Keith Nelson.
Buckcherry has been a celebrity ambassador to Childhelp since 2009, raising more than $10K for Childhelp’s programs and services. This is their second PSA with the nonprofit to help raise awareness.
“Our goal with the Childhelp Hope PSA is to bring this important message into every community nationally,” said Sara O’Meara, Childhelp Co-Founder and CEO. “We are grateful for Buckcherry’s partnership and dedication to helping our children.”
Buckcherry’s fifth studio album, ALL NIGHT LONG, their first since the band’s move back to top independent rock label Eleven Seven Music, debuted at #10 on the Top Billboard Top 200 Album chart and was the #1 Rock debut. ALL NIGHT LONG has won rave reviews from fans and critics alike. The New York Post called the album “a fun rock n’ roll tribute to hedonism,” while Classic Rock said, “It’s about a band playing to its instincts and leaving you with the promise that the winning streak ain’t no fluke.” Kerrang added, “The party is back on” and Spin dubbed Buckcherry, “Fist-pumping anthem-makers.” The band continued their Top 10 success worldwide as they debuted at #7 on the overall chart in Canada (their highest chart position to date there) and scored their first Top 10 chart positions in the UK at #6 on the Independent Albums and #5 on the Rock and Metal charts, respectively. In their more than decade-long career, multi-platinum artists Buckcherry have established themselves as a definitive hard rock band with a massive presence at both radio and on the road. Hits such as “Lit Up” and “Sorry” have propelled the band’s sales to more than 3 million albums worldwide and have garnered Buckcherry two Grammy Nominations. 2008’s BLACK BUTTERFLY earned the band their first-ever Top Ten Billboard album debut, with the album coming in at #8. BLACK BUTTERFLY was deemed the “Album of the Year” by Entertainment Weekly and “Best Rock Album” by iTunes. The band is currently wrapping up a co-headlining trek on the Rock Allegiance Tour.
About Childhelp ®
CEO and Co-Founder Sara O’Meara and President and Co-Founder Yvonne Fedderson started Childhelp in 1959, establishing it as a leading national non-profit organization dedicated to helping victims of child abuse and neglect and at-risk children. Childhelp’s approach focuses on advocacy, prevention, treatment and community outreach.
The Childhelp National Child Abuse Hotline, 1-800-4-A-CHILD®, operates 24 hours a day, seven days a week, and receives calls from throughout the United States, Canada, the U.S. Virgin Islands, Puerto Rico and Guam. Childhelp’s programs and services also include residential treatment services; children’s advocacy centers; therapeutic foster care; group homes and child abuse prevention, education and training. Childhelp also created the National Day of Hope®, held each April during National Child Abuse Prevention Month that mobilizes people across America to join the fight against child abuse.