Reyka Vodka To Send Two US Bands To Iceland

NEW YORK – July 26, 2012Dirty Projectors, Of Monsters and Men, Sigur Rós and 70+ others are each confirmed to play the acclaimed Iceland Airwaves music festival, running October 31 – November 4, 2012. “The hippest long weekend on the annual music-festival calendar,” according to Rolling Stone; since 1999, Iceland Airwaves has quickly become one of the world’s most revered and celebrated cutting edge music festivals.
For the second year in a row Reyka Vodka, the first vodka ever distilled in Iceland, is giving up-and-coming American bands their chance to take a spot onstage through their “Breakthrough at Airwaves” contest.  Bands have until August 1st to submit their tracks to www.Reyka.com.  Two bands, selected by the festival will win a weeklong trip to Reykjavik including travel and lodging, and get to perform alongside some of the most exciting and inspired names in music.
In 2011, YACHT, Caged Animals and Young Magic each were selected for the program and, in addition to sharing their music with an international audience, were taken on a hometown tour of Iceland courtesy of Reyka; Reykjavik, Blue Lagoon, and the Golden Circle were just some of the natural wonders the group experienced firsthand providing a glimpse inside this unique island that has spawned a truly distinct creative culture.
“We were blown away,” commented the members of YACHT. “It’s a completely surreal, abstract concept to arrive in a country where two tectonic plates meet senselessly in the middle of a frigid ocean and the landscape bears the gnarled volcanic scars of their perpetual conflicts–and then realize that not only are there people there, but people who love music and are ready to lose their minds with you. It felt like visiting another planet.”
By simply uploading one original track, photos and a biography/website link to the official Reyka Vodka website (www.reyka.com), any U.S.-based artist or band can formally enter the competition. Iceland Airwaves will review and judge all eligible entries submitted.
The contest will close August 1st, 2012, with the winning bands to be announced August 14th, 2012.
“Reyka is an important proponent and advocate of Icelandic culture, and a supporter of the independent music scene,” said Grimur Atlason, Festival Manager of Iceland Airwaves. “It’s this investment and commitment that makes them ideal partners for Iceland Airwaves. We’re so pleased to have them involved for a second year, and excited to see the talent that will join our incredible line up!”